The 50 Best Blogs for PR Professionals

      

Posted on May 8th, 2011

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In a world where it's hard to go five minutes without seeing an advertisement, and news travels around the world in the blink of an eye via the internet, companies have to be more conscious than ever about their public image. That's where business professionals like those working in public relations come into play. They can make sure that brands look good at home and internationally though smart advertising, marketing and customer relations. Here are some of the best blogs for public relations professionals (or those hoping to enter the field after college) offering a way to keep up and keep abreast of this dynamic field.

News

In order to stay on top of everything going on in your field, you'll need to read some great news blogs. Try a few of these out to get your PR news fix.

1. PR Daily: Keep up with the latest PR news stories through this great tech-focused blog. Recommended post: "Report: PR pro is the second-most stressful job."
2. PR Newser: If you'd like to see what other companies are putting out in press releases, this site is the place to do it. Recommended post: "The Ten Myths of Creating Web Content."
3. prnewspros: Check out this blog to find news geared especially towards those who are trying to build a career in the PR field. Recommended post: "Your PR Career: What Your College Coursework Doesn't Teach You About Succeeding in the Workplace."
4. PRSay: The Public Relations Society of America maintains this blog, chock full of the latest news and views on everything PR-related. Recommended post: "The Nine Lives Of Public Relations?"
5. PR News: From advising you on how to make business calls to providing the latest news on business, this PR blog has it all. Recommended post: "PR News' Going Green: Outstanding Green Business Practices."
6. Everything PR: Follow the public relations field as a whole when you read this blog and learn a bit more about global news and pop culture that can help your business. Recommended post: "100 Media Monitoring Tools for PR."
7. PR Fuel: This blog will teach you about the power of a press release and offers up some ideas on how to get the most out of online press release sites. Recommended post: "30 PR Experts You Should Follow on Twitter."

For PR Pros

These blogs will help to educate you on things you'll need to know to get ahead as a professional working in the field of public relations.

8. Wired PR Works: Barbara Rozgonyi offers her expertise on getting your business noticed, finding new clients and building a better business community here. Recommended post: "3 YouTube and Video Marketing Tricks You Should Not Miss."
9. ComPRehension: Explore the field of PR with some experts in the Public Relations Society of America through this blog. Recommended post: "Annual Grunig Lecture: Remembering The "Relationship" In PR."
10. Strategic Public Relations: Learn a bit more about public relations strategies both online and off from this blog. Recommended post: "Starbucks' In-Store Wifi Leveraged Into Branded Media Network."
11. The Publicity Hound's Blog: Looking for some publicity for your company or clients? Then check out this blog for some tips, tricks and tools that can help you get all eyes on your business. Recommended post: "9 ways to spy on your competitors online."
12. 6 A.M.: This PR firm shares their business strategy and some great PR pointers, a great read for anyone interested in establishing their own business or trying to get ahead in their field. Recommended post: "A Word to the Wise."
13. POP! PR Jots: Jeremy Pepper, the author of this blog, works in PR and communications. Through this site, he shares his own commentary on the biz and offers some great insights to newbies and seasoned vets alike. Recommended post: "PR Pitching and Blacklists."
14. A PR Guy's Musings: Stuart Bruce's blog touches on a wide range of PR topics, from social media to business basics to politics. Recommended post: "Public relations is about reputation, not SEO."
15. The Flack: Through this blog written by Peter Himler, you'll be able to learn how PR impacts fields like politics, pop culture, business, entertainment and more. Recommended post: "Long Live PR (and the Press Release Too)."
16. National Public Relations Examiner: Valerie Merahn Simon, Senior Vice President at BurrellesLuce media monitoring and measurement, maintains this blog that is the perfect place to learn about some of the biggest issues in PR today. Recommended post: "What are the major differences between B2B and B2C social marketing?"
17. Murphy's Law: Blogger and PR guy Tom Murphy shares his thoughts on a wide range of topics related to PR, social media and CSR on this site. Recommended post: "PR + CSR = Just Good Business."
18. Valley PR Blog: This blog from a PR firm is maintained by several experts in the field who comment on topics like social media, marketing, the world of PR and current events. Recommended post: "The REALITY of publicity."
19. PR at Sunrise: From working with difficult clients to navigating the strange new world of social media, you'll find a wealth of advice for PR pros here. Recommended post: "Top 10 Signs You Are The Official Social Media Nerd Of Your Company."

Communication

Whether it's with clients or with the general public, there's no doubt that communication is a key component of public relations. These blogs will give you an idea of how to improve your communication skills and be a savvier PR pro.

20. SteDavies: This PR blog is a great resource for professionals hoping to learn a bit more about the role of communications in PR and find some fun and engaging articles about everything from business to finance. Recommended post: "10 Trends of 20-Somethings."
21. PR Communications: Learn more about marketing, social media and the internet on this blog from marketer John Cass. Recommended post: "Corporate Blogs in the Fortune 500."
22. Public Relations Matters: Dr. Barbara B. Nixon posts to this blog about a number of public relations and communications issues. Recommended post: "Five Ways to Keep Current in Public Relations News & Trends."

New Media Marketing and PR

These blogs are focused on using the latest technology to get the word out about brands, campaigns and businesses.

23. A Shel of My Former Self: Focused on communication and technology, this blog by Shel Holtz is a great read for any PR expert looking to take their business digital. Recommended post: "Business-produced content could fill the sharable-content gap created by paywalls."
24. The Future Buzz: Find commentary on media, marketing and PR from Adam Singer on this blog. Recommended post: "19 Reasons You Should Blog And Not Just Tweet."
25. aimClear: This blog offers up some great articles that can help you promote your brand or business through search engine optimization. Recommended post: "Blog Optimization, Post Title SEO & Deadeye Targeting."
26. 360 Days in Our Circle: With several contributing bloggers in the PR business, this blog offers some multifaceted insights into PR in the digital age. Recommended post: "Email and Social Media- A Match Made in Marketing Heaven?"
27. ProPR: CEO of firms Thornley Fallis and 76Design Joseph Thornley writes this blog. Check it out to learn more about building strong client relationships, implementing creative designs and latching onto the power of the internet for PR. Recommended post: "Six keys to success in social media."
28. What's Next? Blog: B.L. Ochman is an expert on new media marketing, and she shares some of that expertise, as well as her commentary, though this blog. Recommended post: "Five Reasons Why Companies Should Not Block Employee Access to Social Networks."
29. Deirdre Breakenridge: From using Facebook to cyberbranding, Deirdre Breakenridge shares her thoughts on all things PR 2.0 on this blog. Recommended post: "PR 2.0 Sharing With Your Competition."
30. Diva Marketing Blog: Get some tips and tools for better marketing your brand, especially using digital media, on this site. Recommended post: "RSS Beyond Blogs."
31. Media Culpa: These Swedish bloggers follow media and public relations on their site, posting about topics like Twitter, blogging, branding and much more. Recommended post: "Flickr reaches 5 billion photos."

Social Media

Social media plays a huge role in most businesses marketing and PR work these days. Learn more about how you can better implement it in your own work through these blogs.

32. PRSarah Evans: For advice and information on getting your business rolling with social networking and online media, check out this site. Recommended post: "STUDY: The Future of Content."
33. Dave Fleet: This blog, by PR professional Dave Fleet, discusses communications, PR and social media. Recommended Post: "57 Social Media Policy Examples and Resouces."
34. PR Squared: Learn more about social media and marketing from blogger and public relations expert Todd Defren on this site. Recommended post: "Facebook Marketing: Success Factors."
35. Danny Brown: Need some help understanding what role social media and online marketing should play in your business? This expert may be able to help. Recommended post: "52 Cool Facts About Social Media."
36. Chris Abraham: Chris Abraham, the president and COO of a social media marketing firm, shares his insights into using online tools for business promotion here. Recommended post: "Best Practices of Social Media Marketing."
37. The Proactive Report: Help your business stay ahead of the curve by reading this blog written by Sally Falkow. It focuses on social media, but also contains general advice about online PR. Recommended post: "Are Your Customers Too Old for Social Media — Not a Chance!"
38. Fresh Influence: Learn more about social media and word of mouth marketing from this 360 Digital Influence blog. Recommended post: "10 Stunning (And Useful) Stats About Twitter."
39. Convince and Convert: Here, Jay Baer shares information on using social media and online content in PR marketing. Recommended post: "Develop a Social Media Strategy in 7 Steps."
40. prTini: If you've got an interest in better utilizing social media to promote your business or product, give this blog by Heather Whaling a read. Recommended post: "The 5 Cs of Blogger Relations."
41. Peter Shankman: Social media entrepreneur and consultant Peter Shankman offers some business advice on using social media to its fullest on this blog– much of which can be quite useful to PR professionals. Recommended post: "Is your social media expert really an expert?"
42. Communications Conversations: Get a leg up in the social media marketing world by reading some of the tips Arik Hanson has to offer here. Recommended post: "5 LinkedIn groups for PR pros."

Niche

From tracking your stats to learning from the mistakes of others, these blogs focus on some niche areas of PR.

43. Brian Solis: Want to learn more about new media and how it's affecting those who use it? This blog from research firm professional Brian Solis is a must-read. Recommended post: "The Rise of Social Commerce."
44. Young PR: PR isn't just for businesses. Learn a great deal about using social media, technology and marketing to help a non-profit through this blog. Recommended post: "PdF Audio: Using Social Media for Non-Profit Fundraising."
45. SpinSucks: PR has a bad reputation for being manipulative and dishonest. This blogger shares some ways that PR professionals can get out of this mindset as well as posting about topics like social media, communications, advertising and more. Recommended post: "Five Signs A Social Media Star's Reputation Is Spin."
46. Bad Pitch Blog: Read this blog to see bad PR pitches get called out and to learn what you shouldn't do in your own work. Recommended post: "PR People: Stop Being Bad at Stuff and Read This."
47. PR Measurement Blog: Learn how to more effectively monitor the impact of your online marketing, public relations, internal communications and more with the help of this blog. Recommended post: "The originial HITS = How Idiots Track Success Speech."
48. Spinning Around: This blog is a fun place to see some creative marketing campaigns for other brands. You may just be inspired to come up with your own. Recommended post: "The UK's Top Marketing Weblogs."
49. PR Disasters.com: Want to see some PR campaigns gone wrong and big PR snafus? This blog is the place to do it. Whether they make you laugh or cringe, you'll get an idea of what not to do while you're on the job. Recommended post: "Five lessons from Nestle's Facebook PR disaster."
50. Personal PR: While you're sure to find some great PR tips here, this blog also offers up some ideas on how to be more productive and get ahead in your career. Recommended post: "27 Secrets to Linking LIke a Master Networker."

(source:.bschool.com)

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