Tuesday, January 17, 2012

Internet marketing


Marketing Your Business on the Internet

Posted In: Search Engine Optimization (SEO)
November 16th, 2011 @ 7:47 PM 
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While planning to expand your business with a website and generate revenue through internet, we get one word “Brand” in the mind. After brainstorming and searching for a lot of techniques, you find only two proven ways to make your business turn into a brand. Yes! This post is all about Paid marketing and Organic Marketing.
Marketing-Brand

Paid Marketing

Just Start the Process! The best place to invest in paid marketing is Google Adwords, Bing Ads and banner marketing on different websites. But if you’re not sure about ROI, then you might lose some bucks in testing and experiments. People usually spend a lot of investment on Adwords without doing the proper research work. Hiring some expert for better ROI is the best option to get maximum profit from your campaign.
If you are planning for banner marketing, you just need to hire a designer and sketch your website banner for placing the ad on different websites. Do some research on where to publish your banner, how effective it can be and how to write copy ad for your banner which can attract people directly & provoke them to click and increase your CTR.

Organic Marketing

Apart from paying every now and then on webmaster or Google Adwords to get revenue, the other best option is organic marketing. Search engine optimization is the best way which helps you to promote your website on internet, as well as to get traffic from search engines.
SEO is an ongoing process which helps you in keeping revenue for months and months! According to benchmark the organic traffic covers almost 80% of total traffic while 20% is of paid marketing. So how about grabbing traffic from 80% instead of 20%?

How to Brand your Business

Every Entrepreneur is looking for one thing “brand the business”. Paying to get your business branded is not what is required; you need to make People love your service or product which eventually make you a brand. This can only happen if you give priority to quality and satisfaction consumer. But when we talk about branding the business on internet, it means making your business social and gaining attention through public interaction, offers others to connect with you and your business and make people to share it with their friends and followings. There are various methods to interact with your consumer and make your brand social. Lot of networks help you in this process and what you need is just to interact with your brand lovers with good deals new variety of products and offers. Branding will increase your trust in the market as well as increase your sales and revenue.

What to Choose

All the above methods are for the growth of business on internet but the use of these steps in an efficient and proper way can double your business growth.
In the beginning it is not necessary to start with paid marketing, but as per leading marketers it is recommended to start with Search Engine Optimization and rank good on search engines to get traffic. The next step is to start your branding process with social networks as your customer will need to interact with you for good deals and new products and service. In the mean while you can start with your paid marketing strategy as you’re now earning through the internet and this is the right time to invest in it!
We always welcome you to share your experience.
Related posts:
  1. How To Treat Your Business Website
  2. The What and How-To of Social Media Marketing
  3. Importance of Search Engine Optimization (SEO)
  4. How to do Local SEO: Optimize your online business locally
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http://www.invortex.com/blog/seo-search-engine-optimization/internet-marketing-business-steps

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