In her recently published book, “183 Essential Tips that will Transform your small Business”, author and 6 years host on MSNBC’s show, J.J. Ramberg, throws some unique insights on small companies and how entrepreneurs have to deal with a bunch of jobs which have nothing in common to why they started their business in the first place.
In the contemporary world dominated with social networks and emailers, entrepreneurs really find a lot on their plate and very little time to waste. Following are some simple and effective marketing tips which can be put to use by small business owners right away, for better bottom line figures and higher revenue generation:
Match Target Demographic while hiring Staff: The advantages of matching the skill sets of hired hands with the demographic of business targets cannot be undermined in any manner. Apart from getting a completely focussed guerrilla marketing team which matches the requirements of budgeting and cost reduction; small businesses also get direct inroads into target groups, communities and households of perspective consumers. These temporary, unskilled and hardworking staff belonging to the target demographics, aid in achieving free word of mouth publicity and act as human brochures for the business.
Self Marketing leads to Marketing Your Company: The correct self projection of the business owner through timely, appealing and relevant topics, provides consumers with an insight into the expertise and specialities of the business and goes a long way in providing the correct marketing platform. Videos, panel discussions, solo speeches, write-ups and self generated reviews presented in an objective but abstract manner, establish the authority of the proprietor and attract the attention of buyers and other stakeholders.
Establishing the Right Connection Successful marketing is all about establishing the right connections and touching the right chords of the perspective cliental. One of the surest ways of catching the attention of the target in an overly saturated environment, is by building a slick, short and impressive personal narrative which outlines the solutions and benefits provided by the product. The right impact can be created by letting consumers know about what inspired the entrepreneur to start off the business and the difference they intend to make in others lives.
Splitting and Sharing the Marketing Costs: The co-advertising funds of distributors and wholesalers can be coupled with your marketing budgetary allotments to purchase ad space. Be it outdoor advertising or marketing through media or publications, it makes good business sense to outsource some figures under the head “Advertising and Marketing Costs”.
As mentioned earlier, the needs and requirements of small business are a plenty and every little marketing tip helps owners of start-ups and small business establishments to move a step closer to their designated goals.